The Very Vaguely Creepy thread had a hijack featuring The Noid, whom you will recall was a claymation character in an old Domino’s Pizza ad campaign.
I was wondering what became of him. I found something somewhere that alluded to a lawsuit against Domino’s by an actual person named “Noid”, that prompted Domino’s to stop using the character. But was there ever any on air resolution to the Noid ad campaign?
See, IIRC (yeah right), the Noid was baked alive in an oven, on air, possibly during the super bowl. That’s the story I’m going with until I hear otherwise.
In my area (northern N.J…Madison, 10 minutes east of Newark) the Noid ads stopped after a lawsuit against Dominoes was initiated by a deliverer. Dominoes had a policy in which a delivery was guaranteed free to the customer if the pizza (or pizzas) was not delivered within a half an hour (this was the mid- to late- eighties). Anyway, a Dominoes delivery person was involved in an accident, as he (she?) was attempting to reach the customer’s house within a half an hour. A lawsuit was filed in response.
The noid ads were cancelled.
At least in New Jersey.
(From what I can recall, this was around the later years of grade school for me…1988? 1989?)
i also remember starbury’s story when i lived in north jersey. the noid, floppy ears and all, didn’t quite survive domino’s “30 minutes or dead” incident.
There was the case of Kenneth Noid. He had paranoid (heh heh) schizophrenia. In 1989, he went to his local Domino’s with a .357 Magnum and held the employees there hostage for a couple hours. He believed that the “Avoid the Noid” ad campain was intended to make people avoid him. I’m not sure if he was the one who sued Domino’s, though.
Was the Noid closely tied with the 30 minutes or it’s free policy? I didn’t remember that it was. Are you, Deimos and Starbury, saying that in the wake of the lawsuits about this, Domino’s totally overhauled its advertising, which resulted in no more Noid?
Also, I present for you http://www.TheNoid.com . However, this site raises more questions than answers.
Another note- no one likes Bad Andy. This thread is about the Noid, so if you want to bash Bad Andy start your own MPSIMS or Pit thread.
Well, in the wake of the lawsuits, Domino’s did end their ‘30 minutes or less’ campaign. I’m not positive that this was also the reason that the Noid ads ended. However, the Noid’s main objective in the commercials was to prevent the delivery of hot pizzas within 30 minutes (either by delaying the delivery man or subjecting the pizza to some sort of Wily E. Coyotesque scheme involving ice/cold air/etc.), so I’m guessing it was more than just a coincidence.
The Noid is currently living in a cabin in Montana with the Taco Bell chihuahau as his pet. He started the big forest fire to prevent the speedy delivery of pizzas all over the West.
The Noid even had a video game on the NES (so does chester Cheetah) It wasn’t tooo horible for a game revolving around pizza. each level ended with a pizza eating contest against the evil noid. Which made me wonder, would the evil noid help the pizza man. Then I stopped caring because domino’s pizza is crappy. I think the only person who would REALLY know would be the guy who runs www.x-entertainment.com