Domino’s Pizza has a new side item: brownies. (They’re passibly good.) But their new TV ad has some rather disgusting implications (probably not intended).
In the ad, a Domino’s driver is delivering to a house. The woman buying the pizza asks what the side item box with her order is for; she’s told it’s a box of the new brownies. Then the camera pans back to reveal Fudgem, a 3-ft tall brownie cube standing next to the driver. Fudgem walks forward and give the woman a hug. Stepping back from the hug, the woman has brown stains smudged on her. Then the young daughter comes through the door and gives Fudgem a big bear hug. She too is then covered with brown stains.
This commercial immediately reminded me of the South Park episode “Mr. Hankey, the Christmas Poo (1997)”, where Kyle keeps seeing Mr. Hankey, a piece of poo hopping all over town leaving little brown smudges all over.
Domino’s pizza is really really bad. They should invest more money in improving their cardboard crusts than on brownies.
By the way, the thought of eating brownies after eating a bunch of pizza is making my colon back up just thinking about it. What are these pizza joints trying to do? Kill us?
What disturbs me is the fact that “Fudgem” looks distinctively furry to me. It’s bad enough to imagine hugging a big cube of shit. But a big, furry shitcube? GAAAH!
Hasn’t Domino’s done some other bizarre advertising before? I don’t watch TV but I seem to remember someone else pitting a Domino’s commercial which involved a father telling his kids “You can turn the lights on now!”, at which point they get a few brief seconds of electricity due to the money they ostensibly saved on some deal-of-the-week.
Here in the UK, it wasn’t too bad IME. Then they introduced the ‘Deluxe cheese’ or whatever that basically was two layers of ‘pizza base’ with some alleged ‘cheese’ sandwiched in between, with normal topping.
I think they ran out of actual pizza bases and instead pulled up some carpet tiles, stick the two adhesive-covered sides together, and spread some pizza topping on it. Ick.
I like Fudgems, but mainly because he reminds me of a bizarre character I created when I was a child- “X the Orange.” Both X and Fudgems are some sort of food item with limbs that mumbles instead of talks. Great minds think alike- bizarrely.
Yeah, that’s the Double Decadence (PDF), an awful-looking pizza if ever I saw one.
Domino’s pizza would be far more palatable if the tomato sauce weren’t so fucking sweet. I mean, how much bloody sugar do they need to put into pizza sauce? You’re almost hallucinating after one slice.
Considering that my local Domino’s just started offering free oreo pizza with any regularly-priced pizza, I’d have to say the answer is yes; yes they are trying to kill us.
hah - Revolting carpet adhesive & wombat spooge Sauce, more like. That concontion and the fact that all their pizzas started arriving in a dried-up, shrivelled state finally killed our longstanding relationship.
You a Grinny resident or did you just pick that one at random?
What I find most amusing/irritating about that commercial is they show the delivery guy giving them their free brownies as if they had no idea they were coming, while in tiny print at the bottom of the screen it states that “You must ask for this offer when ordering”.
It must some new bizzare trend in advertising to have a creepy/odd mascot for your product that gets people talking. Like the creepy Burger King- King. Or those spongmonkees from Quiznos.