I dunno, I’m pretty sensitive to spicy. I couldn’t even finish a spicy chicken sandwich from Wendy’s today. But…I’ve never had a taco and thought ‘omg too spicy’. I mean…it does seem slightly ridiculous. But I suppose there’s some people out there who just can’t stand spicy at all. And really, what options are there for those who wish to introduce their infants to taco meat but don’t want to deal with the spicy diaper explosions?
My late H used to love hot and spicy food, the hotter the better. After he had a kidney transplant, the cyclosporine and other meds made his mouth sensitive to the slightest hint of spiciness. But he still liked the Mexican food flavors. A kit like this would have been good for him.
In like spiciness, too, but I buy the San Marcos brand of mild jalapenos, so I can dump half the can in my beans and get a pervasive jalapeno flavor without making the heat problematic. Sometimes too much heat obscures the flavor of a dish.
GERD, IBS, Crohn’s…lots of people have innards that don’t do well with capsaicin. It may not be about wimpy mouths; sometimes it’s about inflamed GI systems.
Up here in Nahngland, the basic recipe for all foods (including the regionalized versions of standards like canned chili) is “remove all spices and add sugar.” I have been searching for a Mexican or Something-Mex place that had spices on their shelf for almost two years, without success, and I can’t eat one more plate of enchiladas that taste like cheese puffs. So we just make our own, using illegal spice mixes smuggled in from the warmer climes.
I have known two people that could not tolerate the slightest hint of anything spicy.
One had some type of stomach problem and could not eat anything acidic (including tomatoes) or spicy.
The other just found it too hot. Her husband put a half a cup of Frank’s Red Hot into a pot of spaghetti sauce and didn’t tell her. She knew as soon as she tasted it, could not finish more than about a third of her portion, and was up half the night with indigestion.
So yes, there are people who are that sensitive to spices. I’d be surprised if it was a big share of the market but apparently there’s some demand for extremely mild tacos.
I’m reminded of a radio ad for digestive aids from Minnesota:
Customer: I’ll take the chili.
Waitress: Would you like that mild, extra mild, or North Shore?
Customer: I’m feeling daring, I’ll try mild.
Waitress: Woo, I better get more water…
I know. The “kit” is hard taco shells, a pack of “lime seasoning” powder to dump in your sour cream that you buy separately, and a pack of seasoning to dump on your ground beef that you buy separately.
What exactly is the point of this product? The “extra mild” beef seasoning is, I am certain, almost entirely powdered onion, powdered tomato and salt. People don’t have their own salt? You need cooking instructions to dump the meat in a skillet and pour on some flavorings?
There are some people who don’t have the slightest clue how cooking works. One time I was feeling lazy so I made some rice-a-roni and threw in some diced chicken and my roommate looked at me and said, “Whoa, you can put chicken in that?” She is the kind of person who would benefit from the McCormick stuff that WhyNot linked to earlier.
Not everyone has a full spice rack. That shit is expensive. And most people who have a full spice rack have grossly expired spices. So if I want to make a one-off fancy recipe for one (me and 4 leftovers) using fresh spices, then I’d probably do well to get one of those packs instead of a $7 jar of sage.
And yeah, taco seasoning can be too spicy for some. I use half a pack of mild to 1# of beef. Oooooooh.
Yes, more expensive per ounce. But if a person wants some homemade tacos, and knows that s/he isn’t likely to want homemade tacos for another couple of years, it’s cheaper to buy the packet of seasonings, rather than several jars of spices which will have a quarter teaspoon used from each, and then the rest thrown away. It’s like buying a side of beef when all one wants is a T bone. Sure, the cost per pound is lower when you buy the side…but if you throw away most of it, you’ve spent more money in the long run.