I’m always skeptical when I see “Pride” associated with anything Aristocratic. I know you pay a hefty fee for entry into Who’s Who. Isn’t Social Register the same scam?
Welcome to the SDMB, Nora.
A link to the column you’re commenting on is appreciated. Providing one can be as simple as pasting the URL into your post, making sure to leave a blank space on either side of it. Like so: http://www.straightdope.com/classics/a5_032.html
If you’re talking about the Who’s Who published by A&C Black since 1849 then no fee is, or ever has been, charged for an entry. The subject of the entry isn’t even obliged to buy a copy of the book.
Link.
If you are referring to another Who’s Who then please forgive this intrusion.