I buy a particular brand of 9-Grain bread from a local grocery store. Depending on which is cheapest in a given week I’ll buy either the organic version of that bread or the non-organic version (same brand). I’ve noticed that while the non-organic version comes in TWO wrappings, the organic one comes in only one. Personally, I find it annoying to have to open the non-organic one only to have to cut the inner wrapping open as well. Can anybody hazard a guess, or does anybody actually know why, the organic version of this bread comes with only the one wrapping but the non-organic version has two?
WAG: People expect their 100% natural “organic” bread to go stale and/or rancid in two days. They may have higher expectations of the other stuff, and you need a sealed liner to get there.
I’ve noticed that bread baked in the store or locally has a single bag; bread shipped from elsewhere, full of antifungals, usually has two wrappers. My WAG is that this centrally produced bread gets rebagged and relabeled with many different regional brands, so having the generic blank bag underneath makes this transport easier.
Our local grocery store used to package breads that they “made” (baked from frozen loaves) with a plastic inner wrapper and a paper sack for an outer liner. The plastic liner was used because people preferred their bread to have a soft crust which was the benefit of the plastic wrapper. I prefer bread with a good crunchy outer crust and soft interior and plastic wrappers defeat this concept. I, along with others, were able to convince them to abandon corporate policy and wrap them in paper only.