Can anybody give me an example of a business that has survived on a program of charging the suppliers of its content, without charging the people using the content? Pay to post, but not to look?
Can anyone give me an example of a message board that went subscription-based, and then thrived?
I can supply any number of real-world and Internet examples of businesses supported by donations (PBS, my local community radio station, etc.). And yet, they haven’t tried it because it would feel weird, and they’re not sure it would work on a long-term basis.
They’re not sure the pay-per-post system would work on a long-term basis either, and if they’re not “feeling weird” about it after all this feedback, then they damned well should be.
I don’t have much against the idea of paying for the privelege to post, on principle. I just wouldn’t do it. It would feel weird.
I would, however, pay to get a banner posted on the site. I’d pay for an Evil Nazi Groundhog t-shirt. I’d cough up money for a donation. I’d pay to put up a classified ad in a classified ad forum. But ask me to pay to be able to respond to posts here, and I’ll be gone.
They’re going to kill the goose before it has a chance to lay any golden eggs. Any business school drop-out should be able to make some sort of profit off of thousands of well-educated, opinionated, generous people who flock to a site to argue, boast, or exchange opinions, and who have an enormous loyalty to the site in question. Use some imagination, try some options.
None of the alternatives have as good a chance of killing off this board as the pay-per-post scheme. None of the schemes, including pay-per-post, have any evidence supporting the conclusion that they’ll work. What possible reason can there be for not trying some alternatives first?
Oh, yeah. Other sites that panicked because of the current economic slump are doing it. But it’s not working for them either.