“Bright House” cable network: a black & white dog, referred to as “Max” in the commercial.
“Beneful” (?? odd name) dog food: a red & white dog that perks up its ears when the product name “Beneful” is mentioned, probably thinking “Beneful?? What an odd name.”
I believe so. I’ve only seen the commercial one time myself; but I think it’s his master on the phone, and then Max runs off leaving him hanging for some reason.