I haven’t heard this. All I know is that they’re losing the nudes, I suspect in an effort to get their magazine stocked in more places and purchased for institutions that traditionally haven’t (like most libraries).
There is no declaration that they will soon fold. The writing is on the wall, and the pictures aren’t on the wall anymore, so things may not go well for them. Also, what chance does any print magazine have of surviving anyway?
Playboy has a current circulation of 800,000. That’s remarkable for a magazine that’s been a joke for decades. No question there’s an audience for it. Taking the nudes out means they can get into Wal-Mart and 7-11 and those tens of thousands of outlets that banned them. My bet is that circulation is over 1,000,000 by this time next year.
Maybe ten years from now there won’t be a magazine. Short term, Playboy is a business and this is good business news.
Rune, if you like 90s Playmates, I suspect you’re much younger than I am.
That’s an interesting take on the subject. It seems to assume there are a lot of people that don’t buy the magazine only to look at the naked ladies, and a large number of people who would buy it if only there weren’t pictures of naked ladies in it. Perhaps it will turn out that way, I think within a year they’ll lose more readers than they gain, but occasionally it is possible to underestimate the tastes of the American public.
Amazing that the centerfolds from 60 years ago were a thousand times sexier than those of today. No boob jobs, no piercings, no tattoos, no shaved bushes (insofar as you can tell), no collagen, no slimming diets, no photoshopping…
(I suspect their IQs were appreciably higher, too.)
I suspect that was part of their motivation for this change. All major app stores forbid apps with adult content, so it’s difficult to distribute adult magazines electronically.
I got the new issue yesterday. I haven’t really looked at it yet but, from just flipping through, it looks like they’ve changed quite a bit. It’s also larger and the paper is different.
Debatable, but Miss July 1956, Alice Denham, who was gorgeous and had a wonderful figure, was a writer who had Playboy reprint a story she published as part of the deal for Playmate. She worked as a nude model to subsidize her attempts at writing in the 50s. She eventually published a few novels and even became one of the founders of NOW.
Playboy, BTW, rejected all other stories by her because they refused to have female by-lines in they weren’t tied to the centerfold. “U. K.” (Ursula) Le Guin finally punctured that, but true female bylines waited until the 1970s.