I like the Neutrogena Norwegian Formula stuff too. It’s a small squeezy bottle, but I bought mine last year some time and it’s still going strong. I think it contains glycerin (can’t remember) and that makes it pretty effective. You only need a tiny bit.
My mom once bought me some hand lotion/creme from (I think) Bath and Body that was similar to the Neutrogena but had a light lemon scent. I loved the stuff. It might have been thisstuff. (It was definitely the CO Bigelow brand, but mine was just in a little squeezy bottle, maybe 2 oz? Mom said it was kind of spendy, which that big jar does seem to be.) It was really fantastic. Seems to be out of stock; I don’t know if their stock needs to be replenished or if it’s discontinued or what. (Clearly, I don’t shop at Bath and Body very much.)
For general purpose lotion, I really like Aveeno’s Skin Relief - I have their regular stuff now, but I like the Skin Relief better. It’s really moisturizing, and does indeed last at least 24 hours. I remember not liking the smell much, but it’s not very noticeable anyway and dissipates quickly.
I’m also currently using a granola crunchy cream that’s handmade from beeswax that I’m kind of liking. It smells vaguely of honey (naturally), but I think I’d like it to be a little thicker/more nourishing. Supposedly, it’s got some of honey’s natural anti-bacterial properties, so it can help with burns or scratches or stuff (which it does seem to be - I sunburned the back of my hands on vacation, and it seems to be helping, I think). Their stuff is available at www.worker-b.com - I’m using the creme, the putty says it’s stronger and might have been a better choice.