It’s a minor and obscure comic, one of a couple that focuses on the major character smoking, and it’s one of the few being made into a TV show.* Ipso facto. *
Big Tobacco carefully hides it’s funding, that has been well established.
http://www.who.int/tobacco/media/en/TobaccoExplained.pdf
http://smokefreemovies.ucsf.edu/sites/default/files/sfm10_nyt.pdf
So we know they lie.
Provide a cite that they* didn’t *fund it.