So Bono and others got a bunch of companies and designers together to manufacture products. Part of the profit will go to fight AIDS in Africa.
American Express is giving 1% of your purchases (from the Red card only) to the cause. The Gap is giving 50% of it’s profit from each (Product) Red item sold. The items are being manufactured in Africa using primarily African-made fabrics.
The Forbes http://www.forbes.com/facesinthenews/2006/01/26/bono-davos-red-cx_cn_0126autofacescan02.html article seemed to make the Amex approach look less than optimal.
I’m leaning toward buying holiday gifts for some people from The Gap. I have limited charity dollars and limited gift dollars and I thought that would be a good way to kill two birds with one stone. But would I be better off just giving a check instead?
Also…am I wrong to trust Bono’s organization over others? He seems to be very hands-on and I tend to think he’ll keep a watchful eye on the till. Any opinions?