Pronounce a word?

How do you pronounce the name of the shoe company “Born”- the “O” has a line through it.

Is it BORN as in “Oh, I was BORN a ramblin’ man-”


Like “Bern” in Switzerland?

Or some other way?

I have a few pairs of these, and I’d like to be able to talk about them correctly. :slight_smile:

Sounds like “born” right in the beginning of this YouTube video “shuzsociety speaks with Tom McClaskie of Børn/bølo footwear”. Bonus: You also get the pronunciation of “shuz”.