It could cost them business from 2 directions.
When I saw the name in the OP of this thread, I thought it was going to be some kind of a fundamentalist Christian business, that would refuse to serve gay people, Jews, etc. And so I would never give them any business. (And anyway, I prefer to patronize locally-owned ice-cream shops in my neighborhood. Actually, I usually say that I could be home in 5 minutes, and could have a whole quart of ice cream for the same price as one small cone there, so due to my cheapness, I do that.)
Yes, I’m sure all this free publicity has them very worried.
How could having something as wonderful as ice-cream named for you possibly be construed as hate speech?
I wonder, would it be unfair to call the people who object to this “snowflakes”?
See the first tweet at the bottom of the linked article in the OP.
Blessed Banana… I got tears here. I do.
You read the comments? I stop at the end of an article, what with being a morassophobe.
Protestants aren’t the only Christians, nor are all of them opposed to naming their children after the most famous Jesus; Emma(nuelle)s, Hristos, Manuels and Emmanuels are also named after Him.
How is this hate speech? We have hate speech laws in Canada and this business name has not so much as raised an eyebrow here.
How does using the word Jesus equate to hate speech? Usually a verb or call to action is required, or an outright lie or fabrication that impunes an innocent party. This is a name for an ice cream parlour, for crikeys sake! If the name so offends you don’t go there. Why is any other action required?
Snowflake isn’t a harsh enough word for these delicate types in my book. I’ll believe they actually have a point when I see their protests against devil food cake.
American Christians line up to put a pussy grabber in the White House then lose their shit over the name Jesus on an ice cream parlour? Just WOW !
Hey, watch it with that hate speech about World of Warcraft :mad: 
I’d had a lovely supper, and all I said to my wife was, ‘That ice cream cone was good enough for Jehovah.’
It’s not, but I suppose it could be if it were used hatefully.
It is arguably “taking the Lord’s name in vain,” which is why it’s reasonable for some to feel uncomfortable with it. Also maybe some devout Jews and Muslims, who take not taking the Lord’s name in vain seriously, even though they don’t personally consider Jesus Lord.
But, as the explanation on the website which gigi quoted upthread says, the ice cream parlor isn’t named directly after Jesus, but after the phrase “sweet Jesus”; so anybody who uses that phrase is partly to blame.
And as for Christians feeling uncomfortable about it, I’m reminded for some reason of a quote by Christian preacher Tony Campolo:
I wouldn’t call it hate speech but I would call it flippantly using a name that is sacred to a lot of people. There just isn’t a reason to do it that outweighs offending people. And yeah, I wouldn’t go there but I still have to see it.
Would you feel differently if it had been in, say, Mexico? And the owner’s name was Jesús?
One “Crucifiction by Chocolate” please.
Crucifiction, what atheists call the Gospels.
As a devoted evangelical Christian, I’ll just say that sacred cows make the best hamburger.
If God can’t have your voluntary respect, He’s not going to compel it with the sword of the state.
One toke over the line, sweet Jesus, one toke over the line…
Though maybe ‘one scoop over the line’ would be more apropos here. 
But my point is, it’s not like the phrase ‘sweet Jesus’ hasn’t been used in secular contexts before.
And another point, one that I keep returning to: anyone who feels that God’s on their side - you know, God, the creator of everything that is, the Lord of the whole freakin’ Universe, that God - anyone who believes that, should be able to handle trivial shit like this without blinking an eye. “What then shall we say to these things? If God is for us, who can be against us?” (Romans 8:31)
Speaking as one myself, I very strongly feel that the burden is on those who call themselves Christians to deal with such things in a manner that is true to the spirit of the Lord they claim to serve.
Nice one. 