Everyone knows I go to the theater a LOT. 93 movies so far this year, 13 so far in June alone. All those were seen a 9 different theaters, 8 of them that I regularly go to. The 9th, Landmark Century Centre Cinema, is the culprit. They’re the ONLY theater of all the ones I go to that play ads after the start time of the film. I’ve only seen one movie there so far this year, Micmacs, because I hate them so much. Luckily, most of the movies they play also play elsewhere at the same time or within a couple/few weeks of opening at Landmark, and most of the time I go to those elsewhere theaters. Micmacs was playing elsewhere, but it was a theater way up north and harder to get to. I was too much in a hurry to see Micmacs and held my nose. Now I’m just hoping that The Girl With The Dragon Tattoo and another one I want to see, Ondine, open elsewhere in the next few weeks.
So anyway, there are tons of theaters in the Chicagoland area I’ve never been to but in my experience for the ones I do go to all the time, showing ads AFTER the listed start time of the movie is never done. Ads before the start time? Sure, as part of the “First Look” pre-movie roll, but at the actual movie start time, previews show.
If a movie’s listed to start at 7:00, there are ads up until 7:00, and at 7:00, previews start. Maybe you are getting ads after the start time, like I do at Landmark, or maybe you’ve never looked at the exact time as to when the ads stopped and when the previews started.
I don’t mind those pre-start time ads btw. They’re easily ignored and they help the revenue of the theater which makes precious little off the ticket price for movies just opening. Theaters make most of their money on concessions, and I never ever ever buy concessions, so I tend to feel guilty. Go ahead, show me some ads. I won’t pay attention and won’t buy anything because of them, but if they help you keep the theater open, fine. Just don’t charge me $11.00, have crappy, uncomfortable seats, and then show me ads after the start time!
[Hypocrite]Unless Landmark started a $5 Wednesdays special or something, then I’d be there every week because I do love a bargain. I rarely used to go to a theater called the Music Box because they have high prices, horrible uncomfortable seats and it’s blocks from trains and buses. They started a $5 Monday special and I go every week now. They don’t show ads after the start time.[/Hypocrite]
Sorry about the wildly off-topic rant.