On the subject of feminine sanitary products, I once wrote a letter to Kotex and asked them why they used blue stuff to demonstrate the absorbency instead of using red liquid, more true-to-life.
They must have heard that before because I promptly got a letter back, calmly explaining to me that trying to simulate a used maxi-pad on tv would be distasteful to some of their comsumers, and i could have a few coupons for Kotex products and they hoped i would continue to enjoy them in the future.
I just saw the latest TV ad campaign for some tampon, where the idea, I guess, was supposed to be something like, “Our tampons are so slim that you can hold it in your hand and walk out of the classroom and nobody will know you’re going down to the ladies’ room to change your tampon.”
They convey this concept by showing this girl’s purse on her classroom desk, and the teacher is talking while the camera’s focused on the purse, and the voiceover is nattering away, and I JUST DIDN’T GET IT!! I’m standing there in the middle of the living room, frozen in place, getting ready to put a tape in the VCR, but I can’t stop watching this totally incomprehensible commercial (“huh? What is this for? This is an ad for tampons? What’s it got to do with tampons?”)
My husband finally had to explain it to me.
And all I could say was, “She went off and left her purse?”
I just thought that it’d be cool to swim in Jello.
then I thought that it’D be cool to swim in Orange Juice.
so I then thought that it’d be cool to swim in orange Jello.
but then a commercial came on the radio saying for every Vikings game, there would be free Jello Shooters.
then I thought that it’d be cool to swim in Vodka Jello.
but then I still wanna swim in Orange Juice, so I figger I could rig it up to swim in ORANGE VODKA JELLO…
ah yes… all in a split second, and that is an inside view of my mind…
I recently saw a tampon commercial where they actually :gasp: showed the tampons. What I want to know is when they are going to stop using blue liquid to show absorbancy for diapers or tampons or the like.
“Hi! This is John Cameron Swayze standing at the bottom of Big Bear Mountain, waiting for the arrival of Picabo Street, who’s strapped a Tampex to the front of one of her skis…”
I am male, but I think I’ll send a letter to kotex or whatever asking them about the blue stuff so I can get some coupons. That way they will have to pay the return postage, pay for the paper, the ink, and I’ll give the coupons away.
steeljaw…sticking it to corporate america in an effort to fight the disease that is consumerism, every day.
I once stuck one of my then-wife’s pantyliners to the bathroom wall–I claimed I was making a padded room, one pad at a time. She didn’t mind, until I refused to let her remove it when company came over.
I was freelancing at Ogilvy & Mather this summer, and they did the “red dot” adds you are now seeing for Kotex. They had a huge hassle getting the ads past the networks, apparently tv execs think that the color red, in relation to periods, is offensive and gross to people even when it’s just a red dot. They also had trouble with the word “period” appearing too many times. They were eventually able to get it through, and I think the ads are great - a nice takeoff from the blue liquid or the images of girls riding horses on a beach.