Anyone can ride an esuvee, but not everyone rides them right.
The campaign features a freaky creature that looks like a giant buffalo with the front end of a truck for a face. Weird.
Here’s a TV spot (requires registration). I’m not sure what to think.
Whew, good thing I always carry my old ovaries around to keep mine balanced! 
Ummm… Ouch?
I heard a piece about this commercial on NPR this morning. Having watched it, I can’t imagine it appealing to the 18-34 year old men it’s supposed to reach. No way.
My 5-year-old would love it, though. It might cure the Monster Truck obsession he picked up at the Fair last summer.
It’s a bantha!
I saw the ad on The Daily Show tonight. shakes head again