So TCM is angling for a younger audience.
Is this a good thing or a bad thing?
They’re even using “younger” imagery in their regular promo spots, intercutting scenes of great romances with shots of a hot young blonde chick with high heels and a full-back tattoo. Me, I think this is a bad thing. Old movies are old movies, and they have an inherent value; this approach feels like it’s disrespecting that somehow. People who like old movies already know they’re old. There’s some value to nostalgia. Pretending they’re young and hip is just gonna be sending mixed messages to your potential audience.
Wouldn’t it make more sense to try to reach the younger people who already like old movies, as a starter, than to try to “trick” people into thinking that old movies aren’t really so old after all?
I’m of mixed opinions on this, at this point.
Rob Zombie is hosting a series of movies next month (the theme music for the promo spots is all Zombie), but I can’t find a link to a listing of what those movies will be. I suspect it will become available at the changing of the month.
I hope this isn’t the beginning of a watering down of what makes TCM a valuable resource. We can turn to IFC for John Waters and Russ Meyers; TCM doesn’t need to cover that waterfront. As it is there are plenty of old masterpieces that they’ve never gotten around to showing, and every week there’s a “TCM Premiere” of a classic film they have no excuse for never having aired before. This new initiative will just make such classics harder to see.
Thoughts?