I just had to say that I enjoy Cecil’s writing style. I haven’t had a Rolling Rock beer in a while, and I had never noticed the “Pledge of Quality” printed on the bottles. Then, when I saw the number “33” emblazoned below the pledge, naturally (and apparently like 50 million other people) I Googled “Rolling Rock 33” and found Cecil’s article. This quote was the most amusing, probably because it’s true:
“Next to cereal boxes, beer labels are probably the most thoroughly scrutinized artifacts in civilization, owing to the propensity of beer drinkers to stare morosely at them at three o’clock in the morning.”
Thanks, Cecil, for simultaneously informing me and bringing a smile to my face!