Roseanne, the King, and a Honda..What?

The ‘Honda Pilot’ advertisement has the introductory music (harmonica) to the ‘Roseanne’ show. It stops just short of her maniacal laugh.
The voice over is the voice of the guy who does the voice over in the Burger King ads…the creepy one with the plastic headed King. Same cadence and inflection.
So, that’s all I pick up when I see the commercial. Are they looking for a demographic, and, if so, who? A Roseanne lovin’, Burger King eatin’ Honda buyer?