Too provocative? Too provocative for whom? They can’t possibly think that kids are going to go see this thing – it’s all for us old people who grew up with Scoob and the crew of the Mystery Machine. Possibly the best scene in Jay and Silent Bob Strike Back was the one in the van!
True, but there will inevitably be some parent who thinks it’s specifically for the 6-year-old crowd (and, IMO, would it kill a 6-year old to see a lesbo kiss in the right context?), just the way parents thought The Simpsons, Beavis & Butthead, King of the Hill and SouthPark were for kids (I mean, they’re cartoons, right???) and then made a big stink about how their kid learned to say !@#$%&?! because of Cartman…
From everything I’ve heard, the movie is very kiddie-fied. In other words, it’s aimed for the kids, who really do like Scooby (endlessly rerun on Cartoon Network), and adults probably won’t enjoy it. I’m surprised that they filmed such a kiss in the first place, much less that they attempted to include it in the movie.
Sometimes when a movie is a real stinker, they advertise the hell out of it in hopes of reaping a decent first weekend before word of mouth gets out. There have been a lot of really awful movies that have been heavily promoted lately.
This doesn’t mean that this is one of those cases (but it’s the way to bet, based on what I’ve seen in the previews).