So you’re a major banking institution who decides to give some money to 100 deserving charities and causes, and decide exactly what small groups are most deserving by turning to the people of Facebook and setting up a page for the votes. “Why, Chase, that’s just a great idea!” say the people of Facebook, and vote heavily for their causes.
And then you see that, oh no, groups including Students for Sensible Drug Policy, the Marijuana Policy Project, humanitarian group Prem Rawat Foundation, and the anti-abortion group Justice For All are doing well! They’re certainly in the top 100, according to poll information compiled by other groups! What’s a multinational to do?
Rig, hide, and bullshit. Change the poll so it won’t display up-to-date results. Then, when the voting period ends, announce a list of winners that does not reflect vote tally boards kept up by other groups. Make sure to do a bit of 'splaining yourself but make sure to do it without justifying why four high-vote groups don’t make it to the list:
Congratulations! You have now made yourself look like a jerk. Of course, if you’re a huge bank, you’ve probably got a lot of people hating on you anyway, and one more girl outraged more on her boyfriend’s behalf than anything else (he’s involved with SSDP, I’m not, at least not yet) isn’t going to change much. But stirring up negative sentiment during the holidays is not such a good plan.
More info available from the New York Times, Huffington Post, and SSDP. It’s possible that the anti-abortion group has more info on this, but I didn’t want to be on their website for any longer than it took to confirm I had the right link. (I’m for reproductive rights and don’t want to give anti-rights groups increased web traffic.)