cmkeller and WordMan have pretty much covered the reason for Shania’s success.
She has also marketed herself as a role model, clean-cut type. She doesn’t smoke, drink, or use drugs. She is also a vegetarian. She has been married only once, to her present husband of 11 years, “Mutt”.
Her star has faded a bit since 2000, but not enough to think that she is out of favor quite yet. She still has a very strong fanbase comprised of many teen-age girls, but also includes the very young to the old, both men and women. Shania claims to be responsible herself, not the record label, for the marketing of her image and seems to have done so very well.
Shania has been best known for selling lots of albums:
–“The Woman In Me”(1995) has sold 12 mil.(U.S)
–“Come On Over”(1997) sold 20 Mil.(U.S.) plus around another 15 mil.
international sales. It is the highest selling album ever by a female vocalist in any genre, and is ranked at #6 by the RIAA in album sales by anybody.
–“UP!”(2002) is her latest release of all-new material. It has had sales of over 5 mil. Because it is a double disc cd the RIAA counts it as 10 mil. This gives Shania 3 diamond certified albums in a row, the only artist to have ever done that.
–Her “Greatest Hits” album(Nov. 2004), a compilation with 3 new songs on it, has already sold 3 mil.
Although her album sales have fallen some(illegal downloads?) most artists would kill to have her numbers.
Country radio is moving back to the more “traditional” sound now, so she isn’t played there as much as she used to be. Being a crossover artist, Shania has found more recent success on AC radio.
Her 2003-2004 “UP!” concert tour wasn’t quite as extensive as the 1999-2000 “Come On Over” tour but was very successful with many 20,000 seat arenas being sold out. She capitalized on her international success on this latest tour by having many more european dates.
In spite of her “terrible” and “horrible” music, she has managed to garner a few awards along the way:
Grammy Awards:
–Best Country Album - The Woman in Me, 1996
–Best Country Song - You’re Still The One, 1999
–Best Female Country Vocal Performance - You’re Still The One, 1999
–Best Country Song - Come On Over, 2000
–Best Female Country Vocal Performance - Man! I Feel Like A Woman!, 2000
Country Music Association Awards (CMA’s):
–Entertainer of the Year, 1999
–CMA International Artist Achievement, 1999
Academy of Country Music Awards (ACM’s):
–Entertainer of the Year, 2000
–Album of the Year - The Woman In Me, 1996
–Top New Female Vocalist, 1996
Plus something like 27 BMI Songwriter Awards. BTW, she CO-writes her songs with her husband “Mutt”. These are just a few of the many awards she has won in the U.S. and internationally.
Ellen Cherry- You must have only seen Shania’s latest 2 videos on CMT. These do draw attention to her boobies, but she is most famous (notorious?) for showing her bare-midriff and especially her navel. This caused quite an uproar with the country music crowd in the mid 90s. I guess that, together with Shania approaching 40 and having had a baby, we may be saying goodbye to the “navel commander” 