Shocking Ads

From 1966: Howard makes clothes for men who make babies

Springmaid sheets had ads that were considered questionable even in their day.

A web search upon “A buck well spent on a Springmaid sheet.” turns up several examples.

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How white my shirts should be.
And he can’t be a man
‘Cuz he doesn’t smoke
The same cigarettes as me.

I collected a few of these a while ago when an email thread came around. The cigarette ads featuring Santa and doctors are somehow very compelling.

Here are some of what I captured (others maybe NSFW linked here)…

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I’m surprised that most papers wouldn’t run those ads. Why is it shocking? Dumb, maybe, but what’s really wrong with saying “our clothes make you look sexy”? Is it the baby one in particular? That seems the dumbest, but again I’m not seeing the outrage. It’s not implying that the made-to-look-sexy man seduces women and then abandons the resulting babies, it appears to show a nurturing father.

Is it sheer prudishness about sex in that era? By 1966?

1966 was still prudish. Society started changing in the late 60s but 1970 was the real dividing line. What was permissible jumped bounds virtually overnight.

Ads that recognize gender or skin tone at all, the thrill of driving gasoline-powered cars, ‘clean’ natural gas, the idea that trash is so unavoidable as to warrant indestructible plastic bags to throw away along with it, toilet paper (remember when people used that nasty stuff!).

Those Herbal Essences ads from the 2000s I think where a woman is so into her shampoo she starts yelling YES YES like she’s having an orgasm.

They were the most annoying things to listen too if you had the volume up and left the room.

That Sabrina ad reminds me of this official NASA photo from the archives at Glenn Research Center. I Titled it “A typical day at NASA 1967”.

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And another nod to Sabrina. It was the nickname for the experimental engine Triumph planned for their Lemans racer.

I suspect the Chestfeels ad is a parody because the product bears a striking resemblance to Chesterfields cigarettes of the period.

Whatever you can say about pharmaceutical ads (and there’s plenty), at least they don’t overtly push tranquilizers on the general public any more. Dr. Miles’ Nervine (a bromide formulation) was available as late as 1975.

It looks like most of the Nervine ads were aimed at the jangled housewife (“the phone’s ringing! Or is it the doorbell? What shall I do, I’ll never finish dinner on time!!”). Mrs. J. forwarded me an ad showing a woman passenger in a car driven by her husband, who was treated to a constant stream of alarmist admonitions to avoid various road hazards.*

Bromides worked, sort of, but were prone to abuse. Supposedly up to 10% of psychiatric hospital admissions at one time were due to chronic bromism.

*Mrs. J. rarely does this, but I can’t help but notice the times she involuntarily clutches the armrest while I’m driving. :smiley:

Games Garner had an TV commercial for Polaroid that poked fun at one trope.

His line was:

 "This camera is so simple even a woman can use it."

His woman co-star responded (something like):

 "I can get crowds of people here - waving big signs."

James Garner’s co-star in those Polaroid ads was actress Marriette Hartley. Their on-screen chemistry was so good, people supposedly thought they were married.

When I listen to old time radio, doctors always prescribe a sedative to anyone who had a bad experience.

Well, sometimes it’s called for.

Sedagive?

I think the Hayes code ended in ‘68 or thereabouts so that’s probably why.

Yeah, but because of the social pressure that had been built up at that time.

The Hays Code had been dying for years. Society changed and the movie studios were dragged along with it. You’re reversing cause and effect.

The change affected everything. Advertising, music, books. And porn. Movie porn that played in theaters in the 60s was soft core. Only under-the-counter stag films had real sex. The Devil In Miss Jones and Deep Throat were explicit, and porno chic, a concept previously inconceivable, suddenly became a thing. Written porn went even farther, from soft core implied sex to bestiality, incest, torture, and maybe all three together.

A long series of court cases were needed to make this happen. Prosecutors still knew they could make headlines and get re-elected by pursuing obscenity cases, but the legal prohibitions had mostly been yanked out from underneath them.

There had been no similar societal reversal since the 1920s and also none since. The world went from black and white to color. That’s why looking back 50 years from today takes one to a familiar world, but looking back 50 years from 1970 meant an unrecognizable past.

I call it the Aristocrats!