Conceding the fact the (regional and national) realty market is in the tank, and that this is one of the most inopportune times to market and sell a single-family dwelling, I figured it couldn’t hurt to solicit opinions from either those who’ve bought or sold an antique home - as well as anyone else who feel they can offer a unique perspective.
Background: A suburban NYC, 1830’s farm house which has been on the market for 7 months.
It’s not the location: It’s in the scenic Hudson Valley area - exactly 45 miles north of Midtown Manhattan.
It’s probably not the price: Though listed in the high fives (down from the mid-sixes), there hasn’t been so much as a lowball offer to come in since early Summer. Were the house totally restored (it’s only about halfway there) it would be proced a lot closer to 7 figures.
That leaves one other probable culprit: Poor marketing on behalf of the local listing agent. She’s been under contract for 7 months (6 months plus an ill-gotten 3 month extension). There’s a strong possibility she (and her office) are not the ideal realtors for this type of property. Based on “for sale” signs in the neighborhood, their specialty tends to be post-1960 suburban houses.
Ideal Prospective Customers: Lovers of old homes, renovators, successful artists or urbanites looking for a weekend getaway house.
Questions: (Conceding the fact current market conditions preclude quick sale)
a. Would you (as a seller) continue to list this home with a local realtor - or perhaps sign with a NYC-based agent who specializes in more unique houses?
b. Would you push for / urge listing the property in specialty publications, such as Antique Homes Magazine, The New York Times, et al.?
c. Though usually reserved for tweaking curb-appeal & interior decor, would you consider staging the home and installing a badly needed roof & new furnace?
Any other thoughts, hunches and asides ill likely be appreciated.