South Park movie ads

This has been bugging me for weeks now. I’ve been seeing the advertising campaign for the South Park movie, and there are (at least in NYC) five different ads:

Stan - He’s doing it for love
Cartman - He’s doing it for cheesy poofs
Kenny - He’s doing it to save the world
Chef - He’s doing it to make sweet love
Kyle - He’s just doing it

I know that this is a send-up of the ad campaign for another recent movie, but for the life of me I can’t remember which. Anyone out there know?

Chaim Mattis Keller

“Sherlock Holmes once said that once you have eliminated the
impossible, whatever remains, however improbable, must be
the answer. I, however, do not like to eliminate the impossible.
The impossible often has a kind of integrity to it that the merely improbable lacks.”
– Douglas Adams’s Dirk Gently, Holistic Detective

I believe it’s a sendup of the ad campaign for “Armageddon.”

Armageddon! That was it! Thanks.

Chaim Mattis Keller