Hospital adminstrators have a knack for coming up with stupid and self-serving hospital slogans. Ever since “Best Care Anywhere” lit up the MAS*H 4077, most hospitals have invented something equally vacuous. The best example is Toronto Sunnybrook Women’s Hospital, which after much thought came up with the unfortunate slogan “We’re open in more ways than one”. The one at my med school was “Together we care, we learn, we discover” which taught patients that they were responsible for the shoddy research done there. Didn’t anyone realize that learning and discovery are the same thing?
SO it’s established most hospitals have a dumb slogan (and I’d like to hear others if you know them). But few doctors do. I need a slogan for whenI go into general practice, one that kicks ass and win my patient’s fear and respect. I’m open to your suggestions. Best I can think of right now is “We’ll take care of you. Get protection from the Godfather of health.”
And isn’t it time you had a personal slogan? Not a motto, not words to live by, but an honest to goodness cheesy expression that means nothing, sounds snappy, and will have the people out there lining up. So what’s your personal corporate slogan?