I don’t know if these guys invented this type of humor, there are probably plenty of examples it throughout the history of TV/Movies.
But I think Airplane was the first movie that the entire movie is nothing but stupid jokes. And they all made work within the context of stupid plot. Hardly a line of dialogue is not at least setting up a stupid joke.
Sad news. I should, in tribute to Jim, make some sort of silly joke, but nothing’s coming to mind right now.
I met him, very briefly, in 1984, when ZAZ did a test-screening of Top Secret! at the University of Wisconsin. The trio were brilliant at their style of comedy.
It wasn’t Leslie Nielsen who died, despite him being in the video clip in the OP (Nielsen died in 2010); it was one of the writers/directors of “Airplane!”
Depends on how much you narrow it down. Those three acts each had their own brand or style of humor, recognizably different from each other (as well as from Airplane! and other ZAZ movies).
In particular, I think Airplane! was “spoofier” than those others or any other feature film that came before (though I’m open to evidence to the contrary). Even aside from the fact that the whole thing was a parody of the earlier, serious film Zero Hour, so many of the setups for the jokes in Airplane! were tropes or scenes or situations that would have been familiar to moviegoers of the time, but they were then given an unexpected twist.
I agree; it didn’t do particularly well at the box office, but I think it’s every bit as funny as Airplane!.
I’ve told this story here before, but when I saw the test screening of the film, a few months before its release in '84, ZAZ did a question-and-answer session afterwards. They said that they had a bunch of ideas for what genre to spoof in their next (post-Airplane!) movie, and eventually cut the list down to three genres:
World War II movies
Spy movies
Elvis movies
Unable to pick just one, they instead made a spoof of all three.
A film school teacher of mine was friends with David Zucker, and relayed that at a test screening on a college campus, people were standing on the seats, they were laughing so hard and so loud that couldn’t stay still. ZAZ thought “Wow, this’ll be a massive hit.” and then it kind of fizzled when it hit the general public. Hollywood: nobody knows anything.