A friend is participating in one of those direct marketing businesses, and handed me one of their brochures to read.
Well, right away I got out my red pencil and started making corrections while she stood there with her mouth open, and this was one of the words I took issue with.
I looked it up on google, and indeed, there is a such a term as “hunger pains”, but given the context of the product mentioned (a natural diet aid), I didn’t think “pains” was appropriate, and I said as much. Her reply was that yes, she knew that, but if they used “pangs”, people wouldn’t know what was meant.
So I asked her if her company thought their clients were stupid, and well, things went to hell from there.
Another phrase I had problems with was “hunger switch” (quotes mine). The way it was written was without quotes, so I asked her to show me where on my body this switch was located. The reason for the quotes, IMO, is to show that the company knows there is no such thing, but this term makes it easier to undertsand than the more scientific explanation.
Needless to say, she didn’t take that very well either and told me I needed to find something else to do.
Other errors I found were unnecessary hyphens, and places where correct punctuation was missing.
My point is that if I noticed this, how many others did as well?
Am I being too anal? Or should this be considered constructive criticism?
Having said that, let me add that I, too, make mistakes, many of them here, so I don’t consider myself King Shit of Turd Mountain.
So what do you think?
Thanks
Quasi