HEB founder=Howard Edward Butt.
I worked at HEB in Austin when I was in High School and college from about 1988 - 1992… I don’t remember that game but if it was the early 80’s that may have been before my time.
I do remember a joke around the breakroom that HEB was going to merge with Whole Foods and become Butt-Whole Foods… Alas a merger that has yet to occur.