TurboTax’s current ad campaign is “It doesn’t take a genius to do your taxes”.
The ad campaign shows people who have certain anxiety about doing their taxes so they are provided with the help of some particular real life genius. With the genius’ help, they find that doing their taxes with TurboTax is very easy. Pretty good ad campaign. It’s fun and memorable and it gets the point across.
Also, the ad campaign has provided me with my newest crush and I’m already fantasizing about getting married, showing her off to my friends, and making sweet sweet love.
I don’t exactly follow the world of higher mathematics, I know nothing of graph theory or combinatorial optimization, so I had never even heard of Dr. Maria Chudnovsky before seeing her TurboTax commercial (YouTube link). But as soon as I did see it, I knew right away that I wanted to be giving this woman a foot rub as she tells me about her day while I have her dinner in the oven.
I rushed off to find her Wikipedia page and just fell deeper and deeper in love. Sure, it says that she is married but her husband is a viola player. Not even violin- viola. If I couldn’t successfully win a woman’s heart away from a viola player I’d have been out of the game years ago.