That is SO Emma and Jenny....

Anyone else seen this ridiculously bad PSA/commercial?

It has two “dumb blonde” girls in what I think is a pharmacy…

One says “You goin out tonight?”

other says “No, my mom wants me home after work”

“Oh, that’s so gay”

“Yeah, gay”

A customer walks up "Yeah that’s so Emma and Jenny (it’s on the girls’ nametags).

Girls: “What?”

“Yeah, that is so Emma and Jenny”

“What’s that mean?”

“It means stupid. Emma and Jenny. Everyone is saying it.”

“Ohh…”

PSA announcer: “How would you like someone using your name to mean stupid. Saying “gay”, knock it off”.

Brought to you by people named “Gay” I guess?

And the letter ‘Q’.

I haven’t seen the ad, but as a gay person, I approve. I think most people who use gay = bad haven’t really thought about the implications, and if the PSA makes them think, great. If they want to keep on using the phrase after that, up to them.

Sorry, this PSA is awesome. Especially because the person doing the verbal smackdown is Wanda Sykes. Who is also awesome.

I saw this spot, but the person delivering verbal smackdown was a middle aged white lady…

They must have cut two versions of the ad, and I guess they are seeing if it would be more effective to use a nationally known gay comedian (Wanda Sykes) for this issue rather than some unknown random actress.

Unless the ad running in conservative Utah is geared to a diffrent audience—possibly to have someone (random middle aged white lady) they felt the majority Utah demographic identifies with???

There are a few different versions of this ad. Another shows a woman likening “gay” to “girls who wear skirts as shirts” which is what the girls in question are doing.

The “so gay” thing grates on my nerves. Anything that makes even a small number of people excise that particular nasty from their vocabularies is a good thing, middle aged white ladies, Wanda Sykes or anyone else as the spokesperson notwithstanding.

I think a lot of these PSAs (there’s a whole series) are quite cheesy, and some of them miss the point entirely. This one does a pretty good job, though, because it gets across that ‘gay’ isn’t actually a negative term unless people make it so, it’s a descriptor just like ‘Emma’ or ‘Jenny’.

For the record, the one I saw had the white woman.

I think it’s gay.

From Merriam Webster:

As a student of language, I object to this political propaganda, as it misses the point entirely. I hereby petition Websters for the only correct and neutral thing to do- as alternate and included definition:

[5a]: (coll.) stupid, dumb b: of, or relating to, something of strange and dubious quality; queer <the clown’s tie was gay>
Synonyms: Dumb, Stupid, Queer, Boneheaded

They should also label definitions 1-3 as archaic.

I especially point to queeras a linguistic cognate and precendent for gay.

The words are not cognate.

I agree that the dictionary ought to cite your def. #5. As much as I dislike it, it is a genuine part of the language and it’s been around long enough to be recognized as such. Then, as I punch people in the nose, I can say, “That’s for number five, you melancholy!”

(If happy = homo, surely sad = hetero, ¿no?)

In an effort to do some slight damage control with my post if it needs to be:

I wasn’t really hating the commercial for what it was about, it was the execution (bad writing, acting etc.) that I felt missed the ball.

Yea, I guess ‘cognate’ was a bad choice. I was actually referring to gay as belonging in a similar, or the same, generic linguistic class as queer from a purely evolutionary basis, rather than as a strict morpheme. I don’t know what you would call that kind of relationship between words like gay and queer that share a similar evolution in meaning … anybody know if there is some term for this phenomenon, besides Synonym?

also, that example sentence is off, should be- <The clown wore a gay tie>

There’s one with Hilary Duff, too. With two girls in a clothing store trying on clothes and one says the clothes are “so gay,” etc.

I’m for them. My good friend is gay, and I’m bi (though for some time identified as lesbian). Gay is not bad, dumb or stupid… gay is, well, gay.

Has anyone ever heard anyone over the age of 18 use gay to mean stupid? I’ll admit it, I used it in that way in high school, but everyone I know stopped using it after about a year out of school.

Unfortunately, it occurs a lot in the young adult sector, too. College kids, those under 22 or so… some, of course, are more mature than others and realize the effect their words have on others, but some, dare I say, don’t give a damn about anyone but themselves. And that sense of self-centeredness and perhaps personal entitlement (I can say whatever I want, screw you people!) is lasting longer and longer…

Frankly, I believe censorship and a bully campaign is more self-centered and 100 times more damaging.

Saying ‘knock it off’ is bullying now?

I like it. I occasionally use ‘gay’ as a half-hearted insult, to my own chagrin. I swear it started off as pure irony, mocking any fool who would actually use it, but it made its way into my regular wheel o’ slurs, dammit. Doesn’t help that most of my gay friends drop the g-word on occasion. Still, it’s my problem

These commercials are unabashed about bullying children into a political, and frankly errant, censorship. That’ so Emma and Jenny…