That rum is cabana-boy flavored?

Miscellaneous and Personal Stuff I Must Share
1

While in a car driving down a street the other day, I saw a billboard that confused me for a bit.

In big letters it said,
“Cabana Boy Flavored Rums”
and had a picture of a cabana boy holding a towel.

The following thoughts ran through my head in the next few seconds:
How the hell do they get rum to taste like a cabana boy?
What exactly does a cabana boy taste like?
Who would drink something that tastes like a cabana boy?
Hm…that cabana boy is kind of cute
Mmmm…cabana boy…

The first three thoughts continued until I realized…wait a minute, the rum is made but the brand Cabana Boy!
D’oh! I felt stupid…

2

Mmmmm…Cabana Boy…wait, nevermind.

3

You are still too young to learn of such things.

4

He probably tastes better than old Captain Morgan does.

5

Ooh, where can I buy some?

6

Coconut–I definately think cabana boy would taste of coconut–like the suntan oil I used before SPF existed.

Of course, I normally don’t like the taste of coconut, but, for cabana boy, I might be willing to give it another try.

And, Geobabe, I hate to pry, but don’t you think one cabana boy would be enough? I mean, at least to start.

7

The brand is heavily marketed towards gay men.

I for one don’t understand why.

8

Mmmm…no. Need lots. Hot an’ cold running cabana boys for me.

9

Okay, an old marketing memory is starting to resurface.

If I remember correctly Cabana Boy started as a brand of flavored rums and vodkas from White Rock Distilleries.
The product was supposed to be aimed at female drinkers from 21 to 35.
Somewhere along the way (and pretty early, if I remember the Wall Street Journal article) the brand became popular with gay consumers.
The family that owns White Rock decided that the brand had found it’s audience and adjusted the marketing to reflect that audience.

10

I’m with Geobabe! :wink:

11

I prefer mine hot.