I thought it just meant “Look at me! I’m an Australian twat wearing a baseball cap (even though I’m playing tennis) and - get this - I’m wearing it backwards!! How original is that?”
I…I…people trademark stuff like that?!? How’s that work? “a month of Unlimited vicht-ing, just $19.95!!”, or is it the type of thing you just squat on and have your lawyers sue every time someone else uses it? That’s kind of like putting hotels up on Boardwalk…well, maybe Baltic Avenue…
When I clicked on the link in the OP, I looked at the picture and said to myself, “He’s just being a douche bag, that’s all” Then I read the paragraph under it. Looks like I was right.