You know how sometimes you look at a word, and even though you know it’s spelled correctly, and it’s a perfectly fine word, that you’ve encountered over and over, it just looks wrong?
I’m designing a logo that prominently features the word “blast”. I’m trying it out in different fonts, to see I get any inspiration. And the more I look at it, the more I’m convinced that there is no such word. It just looks, you know, like a random jumble of letters that have no business being together. Especially in all caps. Like a bad Scrabble hand.
I hope the feeling goes away soon, or I’m going to have some trouble with this project.
BLAST, Blast, blastblastblastblast.