I was looking through the on-screen guide(Dish Network) when a new entry caught my eye.
99-BFLAY
It’s sponsored by Hellman’s and the actual show is in a smaller frame in the screen with a portion showing the ingredients while Flay does a typical generic cooking show with frequent gratuitous references to Hellman’s.
It appears to be a temporary show as it’s focused on holiday dishes.
I only watched a few minutes but since there are so many fans of Chef Flay here, I thought you all might enjoy this.