As long as we’re being stupid and elitist, this is a demographic profile of Boston visitors to NFL.com:
Items 1 to 12 Total Unique Visitors (000) % Composition Unique Visitors Composition Index PV
HH Income (US)
HHI USD: Less than 15,000 13 4.4 ...
HHI US: Under $25K 15 5.0 ...
HHI US: Under $60K 90 29.8 73
HHI US: $60K+ 212 70.2 117
HHI US: $75K+ 173 57.2 129
HHI USD: 15,000 - 24,999 2 0.6 ...
HHI USD: 25,000 - 39,999 20 6.8 ...
HHI USD: 40,000 - 59,999 54 18.0 ...
HHI USD: 60,000 - 74,999 40 13.1 74
HHI USD: 75,000 - 99,999 82 27.2 172
HHI USD: 100,000 or more 91 29.9 98
And here’s the same for the NY market:
Items 1 to 12 Total Unique Visitors (000) % Composition Unique Visitors Composition Index PV
HH Income (US)
HHI USD: Less than 15,000 18 2.7 47
HHI US: Under $25K 26 3.8 45
HHI US: Under $60K 175 26.3 88
HHI US: $60K+ 491 73.7 107
HHI US: $75K+ 430 64.6 110
HHI USD: 15,000 - 24,999 8 1.2 ...
HHI USD: 25,000 - 39,999 35 5.2 102
HHI USD: 40,000 - 59,999 114 17.2 97
HHI USD: 60,000 - 74,999 61 9.1 88
HHI USD: 75,000 - 99,999 169 25.4 111
HHI USD: 100,000 or more 261 39.2 109
All numbers are from comScore, December 2007 data and are projected to the Internet population in their respective markets. comScore is a competitor to Nielsen.
Notice the index for households with an income over $100K. It’s 109 for NY and 98 for Boston.
Also note that this proves nothing, but I had comScore access and 5 minutes to kill. 