I was lounging around the App Store a few days ago and saw a free NBC App for the Sochi Olympics, so I downloaded it. Last night while watching, I remembered I had it, so I opened it up and took a look.
It’s a lot of fun! There is a menu with lots of features, one of which is “Primetime Companion.” When a new athlete comes on, the app updates and you can read short bio information about him or her, plus there is often photos, video, and other interesting information right there to nose about in. If you want to, you can seek out more about the person or the sport by choosing the sport menu.
Coupled with the feature stories presented on-air, it makes the Olympics more engaging, and you get up to speed on who these people are and how and why they do what they do. It was a hoot, for example, reading more about Mr. Giant Pants, AKA Henrik Harlaut, the freestyle skiier who looks like a family of four could house comfortably in his clothing.