The new and improved mostly politically correct word association game

Make it so.

Enterprise

Hertz.

(for our furrin pals – “Enterprise” is a big car rental firm in the US)

Scientist

Mad.

Those fools at the Acadmey called me mad! Mad! I’ll show them all what true madness is!

deranged

According to this page, it’s pronounced “Shea” – as in the New York Mets’ now-former stadium, I presume.

Innocent.

Pope

Eternal Sunshine of the Spotless Mind.

(a line by poet Alexander Pope)