I’ve worked in jobs that require a lot of driving during the job, so I’ve eaten a lot of fast food, an industry which typically does not expect a tip from the customer.
I have found that some fast food restaurants are capable of providing a level of service to the customer above and beyond other fast food restaurants, despite the fact that customers don’t tip at either.
For an example, I find that my service at McDonald’s restaurants varies wildly. Some restaurants have pleasant staff, or gets the order right more consistently, or has shorter lines, but none have all of those things.
Carl’s Jr. seems to get their orders right more often than McDonald’s, but you certainly pay more for that privilege. Is that the system working correctly? We are paying more at the cash register for better and more consistent service?
Then I go to In N Out Burger, and find the most exemplary service. Every restaurant is consistent above and beyond all other fast food chains I have experienced. They never, ever get orders wrong. The employees are amazingly pleasant and pay a ton of respect to the customers. No matter what In N Out I go to, I feel like I get 100% of the attention from each employee I encounter, no matter what.
There’s no Carl’s Jr. or McDonald’s that can make me feel that way.
In N Out tends to cost more than McDonald’s but less than Carl’s Jr. for equivalent meals.
And yet we don’t tip at (these) fast food restaurants.
My point is that tipping isn’t required to encourage employees to do their jobs, and isn’t required to encourage employees to do their jobs well.
I have heard that In N Out pays their employees considerably more than the other fast food restaurants. That makes me wonder why people would choose to work at Burger King or Jack In The Box rather than In N Out where, for the same “type” of work, you get paid more. I’ve never worked in fast food, but I’d have to assume that employees of Carl’s Jr. are fully aware that In N Out employees make more $, but they don’t work at In N Out because In N Out expects more performance from them on a daily basis.
Therefore, those employees are choosing to work less hard and make less $.
Is that the same psychology behind working hard for tips? Do employees who want tips put out extra effort, and those who don’t want to work hard spend their energy complaining about lack of tips, rather than working harder to earn more tips? (Do employees of McDonald’s complain that In N Out employees make more , while at the same time being unwilling to put out the additional effort required to make the additional ?)
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On a side note, there are other customer-service related jobs that are difficult and do not receive tips. I worked in the 80s as an insurance writer. I drove to people’s houses or places of business to write up their auto insurance policies for them. I did no selling, I came in after the sale was made. I filled out all of their insurance paperwork, explained all of the complex things to them, made adjustments for the customer’s benefit after the sales rep oversold them, and hand delivered their paperwork to the filing folks for them. We drove around 200+ or 300+ miles a day, working around 12 hours a day, 5 or 6 days a week.
We worked directly with the customers, face-to-face, had to wear a tie and keep our cars clean despite the extensive miles and # of hours we spent in them per day, had to keep high customer service skills and make adjustments for the customers favor - and never got a single tip. I never expected one, I’m just saying - it’s a service we provided face-to-face that was never tipped.
You don’t tip your UPS or Fedex guy but you tip your pizza delivery guy and your milk delivery guy. You used to tip your postman (around the holidays) but I don’t know anyone who does that anymore. I stopped ordering delivery pizza a few years ago when all delivery places started charging a $1.50 or so delivery charge, and still expect a tip.