You & the first replier laid it out perfectly already.
Some thoughts:
- I run the dev shop for my firm. The PM lead runs his shop. The head of Sales runs his shop. The idea that any of us could do the other guy’s job is ludicrous.
Yes, a PM, or even a technical customer interface person like a business analyst could communicate with an existing customer and sometimes elicit some interest in changes / improvements to existing stuff and perhaps even whole new projects. But they won’t be able to take the customer’s musing to a closed deal.
And they sure as hell won’t be able to cold-call, chase opportunities, and all the other salesy stuff.
Sounds like the boss got the brilliant idea that he can make sales a billable activity by having you do it. Hint: the customers won’t take to that.
So now you’ll be doing non-billable work in addition to billable work. Hint: unless your day gets longer, billings will go down, not up.
2. My personal natural inclination is to consider sales & marketing to be an Evil on par with child slavery. OTOH, I understand we only succeed when our sales people do their job better than the other guy’s sales people do their job. Just like PM & Dev.
And so I’m damn gald we’ve got the best, they’re professionals at what they do, & they kick butt on the competition.
The fact Dev builds an utterly superior product helps :-), but nobody will buy something they’ve never heard of, nor will they buy anything until somebody puts the pen in their hand & stuffs the paper under their nose. Which takes skill, low cunning, and boatloads of unbillable man-hours.
3. Planning to get all your business from existing customers is planning to fail. Each of them will either shut down or drift away in the next few years.
Bottom line: You’re right that this is a slo-mo disaster in the making. Depending on how big the firm’s backlog is today & how long your typical projects are, this oughta last 6 months. Given that you want part time right now and are getting it, it sounds like near-term this fits your needs. What you are not going to find in today’s job market is another part-time PM position.
But now you need a new part-time job: locating your next job. Get those certs, fire up the personal networking, etc.
If you have a way to get a litle closer to your current customers (which is what the boss wants now), make that count. Lots of truly independent consultants (not temp agency “consultants” who are just 1099 laborers) got started by taking over one or more accounts they’d worked on in a prior job. And after your current employer folds, there’s no issue with any non-compete or IP agreements you’ve signed.