Brooke Binkowski, an independent journalist and former managing editor at Snopes, flagged that the symbol has been floating around the white nationalist web for years, perhaps most noticeably on VDARE, the white nationalist, virulently anti-immigrant website popular in the Trump admin’s greater orbit.
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As is often the case with things that start online, the logo’s origin is a bit unclear—it appears to be a modification of a design used by a pro-Trump militia called the “Lion Guard.” It now also crops up on tons of bootleg Trump merchandise in various forms, as intellectual property rights do not seem to be a strong tenet of the MAGAsphere.
The imagery of the Trump Lion Guard is also associated with Nazi Germany, and with modern Nazi skinhead groups. One of the members of the Lion Guard, using the Twitter username Rhalitra and the white supremacist “anti-cuck” code word, appears to be at the core of the new organization, using a clean, side profile version of the group’s lion icon that has been seen nowhere else before.
Rhalitra also uses another form of the Lion Guard graphic, a black and white version of the graphic in the middle of a good deal of ornamentation, and the motto “God With Trump” on top. God with Trump sounds innocuous, until one realizes that a nearly identical design was worn by Nazis during World War II, with only one different word in the motto: Uns. The Nazi motto was Gott Mit Uns — God With Us.
Here, Rhalitra’s graphic is in the middle. On the left is a graphic used by present-day neoNazis. On the right is a lapel pin worn by the Nazis. The similarities cannot be accidental. The Lion Guard being designed by American who idolize both the Italian Fascists and the Nazis. If you squint, at the bottom of Rhalitra’s Nazi graphic you can just barely see the letters MAGA — standing for Make America Great Again.
The lion has since popped up at VDARE, another white nationalist group.
I don’t think this tells us anything we don’t already know, and I don’t think it’s going to convince anyone who isn’t already paying attention to these matters, but it does seem worth bringing up in case I’m wrong about either of those things.