I’m hoping that the ubiquity of the chocolate treat named “Smarties” is fairly familiar.
I want to outrageously steal their signature brand image, at the request of my 7 year old son this Halloween. He wants to go as a box of Smarties.
I am capable of making the costume, the “Smartie” circular decorations, the patch on one side with ingredients and a bar-code. But, what is the (probably propriety) font? Or one closely similar?
I very much doubt that it’s a font at all, rather a custom-drawn logo.
However you can find several similar fonts at Fancy > Cartoon fonts | dafont.com
Super Water looks close enough with a bit of jiggling. Super Water Font | dafont.com
I don’t think you’re going to find a font that will match. If you want it to say “Smarties,” try to find the largest version you can of their logo online (do a google search for “smarties logo” and click on Images).
Would this work?
https://www.flickr.com/photos/nestle/9782377481
It’s actually not, at least, not in the US, where most of this board is based.
This is the us product of that name
Here’s the product called that in most other countries, which i think is what you are describing
I’d try drawing the logo by hand. Do a draft in pencil until you are happy with the shape, then color it in.
Super Water looks good enough that a 8 year old child might not spot the difference- though he is intelligent and his mum is a graphic designer.
M&Ms have cornered the market here.
Wow, I had no idea. I thought the potentially toxic bright coloured chocolate treats were ubiquitous enough that they had attained brand autonomy.
But, yes, and thank you.
These are the only candies I’ve ever heard of called Smarties:
These…
…I’ve never seen before. Wiki says they’re a Canadian/European thing. Best I can tell is that if you see the chocolate ones in the US, they’re ‘gray market’ Smarties.
ETA
Smarties are sold primarily in Europe, Canada, South Africa, Australia and the Middle East. Smarties are not distributed (except via parallel import) in the United States
Absoluty the second. My son would not be impressed if I offered the first.
I tnink the original is UK based (Cadbury, though that is now international)
Nobody would be, it’s like eating chalk. I mean…they’re not bad, but neither are fruit flavored Tums.
I love American smarties. They are sweet and sour and melt in interesting ways in your mouth.
Full confession, I also like fruit flavored Tums. But smarties (US type) are much better, not just pleasant but delicious.
I’m not certain I’ve ever had the chocolate ones, but my guess is they are similar to m&ms, which i also like.
Same here!
They apparently predate M&M’s, which were, if Wikipedia is accurate, inspired by Smarties, and first introduced in the U.S. in 1941. (Smarties have apparently been marketed under that name since 1937, though it sounds like they actually were introduced as “Chocolate Beans” in the 1880s or before.)
As others have noted, the chocolate Smarties are essentially not marketed in the U.S. (except through importers), as M&M’s is one of the U.S.'s most-popular candy brands.
Dumb question; why are you asking us and not the boy’s graphic designer mother?
She is a graphic designer. That’s quite different from a 3D designer.
One is paper. The other… can be anything.
I don’t claim to be a really good 3D designer but I have built a dragon mask whose lower jaw was matched to mine (kids reading along should learn that silicone to skin is not a good idea)
Still, isn’t that a profession that gives one some experience with identifying fonts for clients who want their graphics to “look like that”?
Indeed, and I have asked her.
In Canada, those are called “Rockets.” We get the chocolate Smarties. And M&Ms too.
I’ve had M&M’s and Smarties(UK), but can not remember. Are they about the same?
Indeed.
Forrest Mars, on a European vacation, was impressed by the fact that they didn’t melt on his pocket, and so wanted to bring candy coated chocolate to the States.
His father, Forrest Mars, Sr (progenitor of the Mars bar, among others) was not impressed.
So, Mars, Junior, teamed up with Bruce Murrie (the son of William Murrie, a Hershey executive - there sure was a lot of nepotism in the candy business) to sell M&Ms, which melt in your mouth, not in your hand.