I read a lot on many topics which include health and marketing.
Smoking tobacco is unhealthy due to dozens of hazardous by-products, which is hardly breaking news. Nicotine is addictive, but much, much less unhealthy than tobacco. Smoking rates have dropped, but in many countries about fifteen percent of people still smoke tobacco.
One book (Power of Bad) claims that smokeless chewing tobacco, known in Sweden as “snus”, were banned by the European Union in countries other than Sweden. It claims that this should not be, as the number of tobacco users and associated health problems supposedly plummeted in Sweden. It blames the ban on big companies and lobbying.
Similarly, it claims vaping is relatively safe since a nicotine addiction is not dangerous in the same way as tobacco. Most people who vape do not stick with it. The small percentage that do, it is claimed, are still much better off than smoking tobacco. It calls the opposition of many health lobbies a March of Dimes syndrome. This is a charity founded to curing polio. Having fulfilled this mission, it turned to other causes. The book implies continued employment was a major factor. That opposition to vaping is a natural battle if smoking has been reduced, but the numbers do not justify it, and that flavoured capes should be permitted.
This seems an odd view, but there may be something to it. On the other hand, another recent book (Hooked) claims tobacco companies claimed their product was addictive as a legal strategy. They defined addiction so generally that food or almost anything might be addictive. And it did so with an eye on the future, planning to produce less tobacco and more nicotine products that would be popular but less unhealthy. It states that these companies just were not as effective as Juul in capturing market share.
Both books are academic and interesting. Our local medical association, like many, thinks vaping is harmful and flavoured vapes are gimmicks meant to entice younger people.
Thanks for having read this far. In addition to peoples’ opinions and perceptions of vaping, smokeless tobacco, snus and nicotine products - wondering what you think of the arguments of either book. I do not use these products.