It was about what I expected from reading up about it. Prices were a bit steeper than I anticipated. Haven’t seen the receipt yet so I don’t know if there were any screwups. My wife and I decided it’s really not a place we would shop on a regular basis. Besides the prices it’s a half hour drive to get there.
Living in a place that will never have an Amazon Fresh, what is the main reason people go there? If it’s not faster, more convenient, or cheaper, then what’s the point. We already have plenty of stores around that are probably just as good or better…
That sounds like a very old-fashioned view: the point is that Amazon Fresh is HIGH TECH!
A comparable example would be with automobiles. Those of us who are old fashioned prefer the traditional separate controls–while a sophisticated, modern user much prefers everything in one big touchscreen.
So the benefit is no check out? You pick the items, walk out of the store, they charge you and email you a receipt? That’s progress? It will save you a few minutes at best, and keeps those pesky checkers out of the process. The food must be a lot cheaper with a much smaller workforce… or maybe just more profit for Amazon?
The fastest checkout with no lines takes a few minutes. A line of people or a full grocery cart only increases the time to scan, bag, and pay for everything. It’s the worst part of the act of grocery shopping eliminated.
I’ve never used Amazon Fresh, but I sometimes use Amazon Go at work to grab a drink. It’s quick enough I can usually grab the same elevator before it’s called away.
I do agree that if that is all you have to offer – it’s not enough. There has to be some combo of cheaper, better, or more selection.