I was lazy and decided to just buy a cake for a recent birthday party. I went to Walmart - they had cakes in a refrigerated area marked $19.99. They were frosted and somewhat decorated but the center was blank so you could have them personalized. Then I noticed on a pricing sign that cakes were $27.99. I asked the lady behind the counter what the difference was. She said the $19.99 cakes came to the store frozen, the $27.99 cakes were made at the store.