"Welcome to the Dirty South" says Whole Foods. I don't know what they mean.

Dirty Vegas is in the West, too: Dirty Vegas - Days Go By - YouTube

And involving “santorum”.

:smiley: Also for Publix…

I’ve seen those signs that the OP describes (at that same Whole Foods!), and I have no idea what they’re trying to sell.

You kids today, with your hippity hoppity music!

And my first thought was a play on dirty rice. Shows how unhip I am.

In my experience much of central Texas is more akin to the South than the West, though it has things in common with both.

I’m familiar with the term “Dirty South”, but no self-respecting Atlanta native calls it “The ATL”. shudder

I saw the signs in person yesterday; one has a picture of some pigs, which are definitely dirty (though I would think that Whole Foods doesn’t purchase meat from the nastiest of the hog farms in the state).

Totally disagree. Southeast Texas is definitely the South. Highway 45 is a pretty good dividing line. Central Texas is more culturally the West; okay maybe not College Station, but they’re a culture of their own kind.