This is exactly right. Polling among Republican voters makes it clear that a majority of Republicans support at least some access to abortion, as compared to Republican lawmakers, who seem to favor much greater restrictions or outright bans. Finding a few moderates among those lawmakers, and getting them to actually look at the numbers, might make a huge difference.
ETA:
I’ve been getting this banner on the top of the page when I click on the P&E category.
And I found it weird looking, so I sort of looked at it for a second before ignoring it. So I suppose that the fact that I glanced at it for its unusual (i.e. amateurish) appearance means that it worked–a bit. The whole point of an ad is to make somebody look at it, which I did.
But after looking at it, I saw no useful information, so I just ignored it. And the reason I saw no useful info are:
and
2. after reading it now, I still don’t know what the ad is all about.
The words “Tell Republicans in Congress” seem to be disconnected from the larger words in a different font “Stop Abortion Bans”
But mostly, even if I did decide, “hey, that’s a good idea–I think I’ll read the rest of the ad”: it is a very ineffective ad.
Because after reading it, I still don’t know what to do, or how they want me to react. A good ad shouldn’t leave me wondering what to do–it should tell me, and make it easy for me.
It should say “join us as we apply pressure on Congressmen to protect women”.
Or maybe “we are an organization of thousands of women who are petitioning Republicans—join us!”
The sponsoring organization is unknown, the ad is confusing, and leaves me with no incentive to click on it.
Actually, it wasn’t here. But strangely, since I clicked on it (to save it), it’s been showing up like crazy here.
It’s coming up for me here as well, at the bottom of this very thread.
I think the retro look is intended for the simple reason that we fought for these rights fifty years ago. It’s a callback to the “good old days” when activism actually made a difference.
It’s actually mentioned twice in the ad: in the little violator box in the lower-left-hand corner, and in their logo, in the lower-right-hand corner. And, the URL in the ad goes to a subpage on the organization’s website.
yes, I saw the name of the organization in the ad. But I have never heard of it, so to me it is “unknown”. And the ad did not pique my interest enough to spend time and clicks to find out who they are.
Ahh, gotcha. “Unknown to you,” not “Unknown because they don’t say.”
And, again, just to be clear on my POV, speaking as an advertising strategist who helps to evaluate ad designs (including online ads) for a living:
I’m guessing there was a creative decision to make the ad look like it was from 1973 which has some significance in the abortion rights timeline.
Quite possibly. As I noted upthread, the font and color palette are consistent with what’s on their website. (To my eye, the whole style reminds me a little bit of Burger King’s faux-retro ads and style of recent years.)
One problem the ad has - something about my browser, my tablet (which is how I read the SDMB nowadays) and the site software is causing the site to think the screen is wider than it is. It doesn’t affect what I am interested in, which fits fine, but the ad is going off the right edge of the display.
Which means that what I see is “Stop abortion ba”
I’ve had to double check a couple of times to see what it’s really saying
Y’all see banner ads? I don’t on my iPhone. I don’t remember doing anything specific to block them.