In years past, there was no mistaking the run-up to Thanksgiving. There were decorations set up. Television specials. Supermarket deals. Touching newspaper stories. Costumes and skits. Even the occasional tirade about celebrating the genocide of the indigenous tribes (the 90’s were like that). Every comic strip I’ve ever read did some kind of Thanksgiving entry, even Dykes to Watch Out For. And of course, the greeting card industry always got into the act.
Hawaii has a large, influential Catholic population which owns numerous schools. I went to a couple of them, and make no mistake, they wholeheartedly considered Thanksgiving to be a holy day and took it VERY seriously. I know I went to more than one church service, to say nothing of all the crafts and activities.
So I was at the mall on November 23, which you may recognize as the last Saturday before Turkey Day. The TV was also on that day.
NOTHING. No decorations, no sales, no costumes, no news, no promos, heck, not even a commercial.
Now, Thanksgiving being completely engulfed by the Christmas season is nothing new (I read about in a book in Waldenbooks, to put it in perspective). But it was visible. Its existence was undeniable. I could understand it fading out if it was like Presidents Day or Veterans Day, where we, y’know, don’t actually do anything, but Thanksgiving’s trappings and rituals are completely hard-wired. Fourth Thursday in November. Turkey, stuffing, mashed potatoes, cranberry sauce, pumpkin pie, corn on the cob. Black outfits and tall hats. Two NFL games. A big parade sponsored by a luxury department store. Honored traditions all.
And making it ever more glaring is the fact that Halloween, another single-day event with tenuous religious relevance, and which is not and has never been a holiday on any level, has completely blown up. I first saw the decorations and candy out in September, at least two malls had haunted houses, and on the day itself, there was so much going on islandwide that the freeway, with NO accidents or stalled vehicles, was an absolute morass.
Has this happened where you live? A national holiday that once had great significance just, one year, flat out disappearing?