What is the origin of this Southwestern US 'icon?'

I’ve seen variations of this general icon used in quite a variety of places to indicate something of a Southwestern US origin or affiliation. What is the origin? Is that a commong glyph in that area?

Kokopelli

This petroglyph appears in rock art in the area. http://www.sandcarveddesigns.com/kokopelli.htm

Cool! Thanks!