Two of mine:
1- A cartoon roach mother and her children, the youngest a just hatched babe in arms, are running screaming down a burning street. Behind them is the hellish din of sirens, machine guns, bombs and screaming in an animated scene somewhere between Schindler’s List and the future scenes from Terminator. They hear a motorcycle engine behind them and all of them, Mother Roach and baby and little roach children, duck behind some rubble.
The motorcycle spots them. A goggled and machine gun wielding stormtrooper hovers over them. The little roach children look up at him with huge terrified eyes, a teardrop rolls down Mother Roach’s face, Baby Roach looks at him innocently and coos, and the Mother says "Please… "
The stormtrooper smiles. Then opens fire with the machine gun for a full 15 seconds, giving all of the Roach family the Romanov treatment and then some.
Then the Caption:
RAID: We show no mercy.
Tasteless Commercial Idea 2:
It’s black and white film. A young and obviously blind girl is standing by a water pump desperately struggling to get away while an almost equally blind young Irish lass is forcing her to stand still while desperately spelling into her hand and saying "It’s a wword Helen! W- A- T- E- R! W- A- T- E- R! W-A-T-E-R!
The clouds part and a beatific burst of sunlight lands on the girl’s face and she says, as if dredging from an ancient stream, “Waaaaaaaaaaaaaaa—waaaaaa! WAAAAAAAAAAAAA- WWWWWWWWWWWWWWWWAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA!*”
The teacher bursts into tears, her family runs and hugs her, she’s smiling like a fiend and screaming “Waaaah Waaaah! Waaah Waaaah!” The maid hands her a Dasani, she takes a sip, the scene turns to color, she looks at the camera and says
Now THAT is what I fuckin’ call *WATER! *
There are more, but I’ll see if there’s any interest or participation before posting. Please post any ideas you may have for the best commercials you’ll never see.